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Beauty essentials – Nivea creme

nivea creme vintage adverts

Today I thought I’d tell you about one of my favourite beauty products, Nivea Creme. As you might have noticed, I’m not a big make up and cosmetics girl. I like playing with new options every now and then, but mainly my beauty routine is very bread and butter. On a day to day basis I use concealer, foundation, eyeliner pencil, mascara. And Nivea creme. I love this stuff as multi-purpose product and always carry a little tin in my handbag.

I use it mainly as a lip moisturiser, but it also works really well as a highlighter, to bring a bit of glow to your cheeks or under the eyebrows. And of course it provides heavy duty moisturisation for elbows, hands and feet, or for those days when the skin in my face is really parched and tight, or when I have a cold, and my nose is red from blowing it too much. It’s super efficient too, you need to apply hardly any to get the benefit.

I use it basically the way a lot of (British?) people use Vaseline, but I prefer it because it’s richer and has oil in it (though it doesn’t feel greasy and is non-pore clogging), so the moisture lasts, whereas with Vaseline I feel I need to keep reapplying it.

Nivea creme old and new

The other thing I love about it is the retro packaging. The cream has been available in Germany since 1911, and the blue and white design was developed in 1924 and has barely changed since. Above on the left you see a metal tin I’ve just finished off, which I bought around 2007 or so in Germany, and on the right the new plastic tin currently being sold in the UK. I think in Germany it’s always sold in the metal ones, and everywhere else in plastic. Don’t know what that says about country differences? I prefer the metal one, because that’s what I’ve grown up with, and it’s the original!

The vintage adverts are pretty cool too, aren’t they! To finish off this post, here’s a newspaper advert from 1926 (via here). It says: ‘See this beautiful soft skin! See it and then get it yourself!’

Have you ever tried Nivea creme? Did you like it?

Comments on this entry are closed.

  • Magatha-May 11 October 2010, 5:20 pm

    I love, love, love Nivea – I always keep a tin of it to slap onto my poor dry legs. I also love Nivea Soft for my face as it is much less greasy than the regular cream. Two thumbs up for Nivea.

  • sacramento 11 October 2010, 5:33 pm

    I think that everybody loves Nivea for one reason or another, but I didn´t know of its German origen.
    Well, I am much wiser now!!
    I collect metal tins, but they have to be square, don´t ask me why…One of those things he, he.

  • Pull Your Socks Up! 11 October 2010, 10:16 pm

    The metal tin reminded me of my childhood when my mum had a tin of Nivea. I haven't seen one since – all plastic now. I love the smell and the cream gives instant shine and moisture to dry skin. You've reminded me to stock up! xo

  • poet 12 October 2010, 5:11 am

    My grandma, I think, used to use Nivea. And I love the scent, but I can't use it because it's got lanolin alcohols in it, against which I'm allergic… So I have to stick to Vaseline.


  • northwest is best 12 October 2010, 10:36 am

    I love Nivea too! When I was young, my dad would prescribe 'magic cream' for any bruises or grazes and promised it would stop any pain. It always worked, and it wasn't until I was older that I realised his magic cure-all was actually just Nivea.

  • Retro Chick 12 October 2010, 3:07 pm

    My Mum always used Nivea. It's a bit rich for me, but I do buy it sometimes, I also prefer the metal tins!

  • Bethanne 12 October 2010, 7:11 pm

    I love the smell! And it's perfect for when my poor little nose starts stinging and smarting when I have a cold.

  • Eyeliah 13 October 2010, 3:46 am

    that's what I use!

  • simplecupoftea 13 October 2010, 1:15 pm

    Nivea is definitely one of my favourites.
    In Belgium they sell it in metal containers for the big sizes but I think they also have plastic smaller ones… I grew up with this HUGE metal jar of Nivea. 🙂

  • Leia 14 October 2010, 6:01 pm

    I recently bought Nivea creme and I'm a convert! I use it very differently to you, though. After cleaning my face at night, I put it on as a heavy-duty moisturizer (for my dry skin) and it works beautifully!

    ♥ Leia

  • Dionne 14 October 2010, 7:38 pm

    Another Nivea Soft fan here – when I moved to my current location, which has very little humidity (especially in the wintertime), I needed to rethink the regimen for my face, and Nivea Soft works perfectly for me. Moisturizing but not greasy, and it takes an entire year to work my way through a container. Not bad for $12!

  • Andrea 15 October 2010, 4:49 am

    Yes! haven't used it for ages, but everytime I see the retro-tin in the drugstore I am tempted to buy. It's perfectly purse-sized…such a classic!

  • Alana 15 October 2010, 4:41 pm

    Love Nivea. My Granny puts it all over her face before she goes to bed – she has her whole life, and she has the best looking skin of any 70-year-old I've ever seen.

  • Pull Your Socks Up! 16 October 2010, 12:55 pm

    So glad to see you made it into IFB Links again – well done! xo

  • daisymay aka Chantele 18 October 2010, 12:55 pm

    Great stuff!

    Daisy Dayz Home
    Cross-Jones-Photography Home

  • Lorena 18 October 2010, 6:28 pm

    I see Nivea as a totally vintage brand. Just the same way I see Listerine- something that has lasted THAT long
    has got to not only work, but be really good!
    I use Nivea's 65 SPF lotion on my face 🙂
    I have not used the one in the blue tin for a long while now but, here it is STILL in the tin !

  • Karen @ Bobbins And Bombshells 24 October 2010, 10:09 pm

    Thank you so much for sharing these wonderful vintage ads! I can't live without my Nivea creme!

  • Jowilder77 6 August 2011, 8:38 pm

    in portugal they do the tin version only as well :p